Design: The most efficient path to Awesome!
I’ve always been a connoisseur of design, from a young ska chick appreciating purple mohawks and seeking good t-shirt design in the mid-1980s, in a DC suburbia world where no such clothing existed at the time (at least, not near me);
to being CEO of a company, Peakfoqus, that builds elegant smart watches that seniors would actually want to wear (which does not exist now).
After moving to Silicon Valley, I’ve repeatedly seen this concept: Design Thinking.
It’s embodied at the Stanford Institute of Design, e.g. the d.school, pronounced “D-School,” and is directly related to business, arts, social sciences.
What is Design Thinking?
MINDA’s DEFINITION. A subtle shift in thinking that removes hidden obstacles because of its fundamental intuitive, nonlinear approach – leading to radically effective results. EG,
Agile, vs Waterfall (methods of software development)
Spiritual, vs Religious
Living by Punk Rock philosophy, vs. Simply dressing like one.
Dare I say- Mac vs PC.
EXTREMELY SHORT DEFINITION. See pic below… using an image to explain, is itself an example of Design Thinking! http://skypechat.net/wp-content/themes/directorypress/thumbs/Design-Thinking-Explained.jpg
SHORT DEFINITION. Design thinking – a way of thinking about a problem, combining:
1) Empathy for the context of a problem
2) Creativity in the generation of insights and solutions, and
3) Rationality in analyzing, then fitting, various solutions to the problem context.
LONG DEFINITION. “Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result.
It’s a form of solution-based, or solution-focused thinking that starts with a Goal (a better future situation) instead of solving a specific problem.
By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously.
Cross asserted that this type of thinking most often happens in the built, or artificial, environment (as in artifacts).
This approach differs from the analytical scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design Thinking identifies and investigates with both known and ambiguous aspects of the current situation in order to discover hidden parameters and open alternative paths which may lead to the goal. Because Design Thinking is iterative, intermediate “solutions” are also potential starting points of alternative paths, including redefining of the initial problem.”
-paraphrase of Wikipedia, “Design Thinking” 12/14/14
CRASH COURSE: http://dschool.stanford.edu/dgift/